Lincoln

Nick Mayer Lincoln Mayfield

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Directions Mayfield Heights, OH 44124

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2018 Lincoln MKC vs the Competitors

2018 Lincoln MKC vs 5 Key Competitors

2018 LINCOLN MKC COMPETITIVE COMPARISONS TO ITS 5 KEY COMPETITORS

Thanks to its combination of performance, capability, style and value, Lincoln MKC continues to drive brand growth, particularly among female buyers. Changes for the 2018 model year include Individual Tire Pressure Monitoring System (TPMS), five new exterior colors, four-way power lumbar added to the driver seat on Premiere Equipment Group and four-way power lumbar added to the front-passenger seat on Select and Reserve models. Making its debut for 2018 is standard Lincoln ConnectTM(1); it offers Lincoln MKC owners the convenience of a 4G embedded modem with Wi-Fi Hotspot capability. Lincoln Connect also enables the Lincoln WayTM App(2) remote features, and much more, when activated.

Lincoln MKC has five key competitors:

  1. 2018 Acura RDX
  2. 2017 Mercedes-Benz GLC 300
  3. 2018 Lexus NX 300
  4. 2018 BMW X3
  5. 2018 Audi Q5
 
 
 
   
 

Comparing 2018 Lincoln MKC to 2018 Acura RDX

Acura RDX enters the 2018 model year with no significant changes. It continues to be powered by a 3.5L engine delivering 279 horsepower and offers a host of safety technologies and luxury features, either standard or available. Prices for 2018 start at $36,775.(1) See how Lincoln MKC compares.

Competitive Perception

Acura claims that the RDX changes for 2016 resulted in a more powerful and fuel-efficient 3.5L i-VTEC® V6 engine.

  • 279 horsepower
  • 252 lb.-ft. of torque

Acura RDX makes a full suite of driver-assist technologies readily available by offering its AcuraWatchTM Plus Package at $1,300. It includes:

  • Collision Mitigation Braking
  • Adaptive Cruise Control
  • Lane Keeping Assist System
  • Color multi-information display (with turn-by-turn guidance when model is equipped with Navigation System)
  • Acura promotes its 2018 RDX as delivering comfort on demand. It offers heated front seats standard. For year-round comfort, ventilated front seats are included in the available $1,700 Advance Package.

Lincoln Reality

What's better: boss or CEO? Both Lincoln MKC engine choices deliver more torque, and the Turbocharged 2.3L delivers more horsepower. RDX delivers slightly better fuel economy, which is offset by the cost of the more expensive 91+-octane premium fuel this engine requires. Both Lincoln MKC  powertrains can operate with 87-octane fuel.Acura is able to keep the price of this package reasonable because it has removed features that were included in 2017. For example, to get the Blind Spot Information System, Rear Cross Traffic Monitor and dynamic lines on the rear camera display, RDX owners must also opt for the $3,700 Technology Package. To get front and rear parking sensors, they must also choose the Advance Package. It costs an additional $1,700. That brings the total to $43,475.(1) By comparison, Lincoln MKC Reserve FWD models equipped with the Technology Package feature a $43,205 MSRP.(1) This allows Lincoln MKC owners to get all of the features found in RDX, plus the added convenience of active park assist and Auto Start-Stop Technology, and still save hundreds of dollars.The $1,700 Advance Package for RDX does not tell the complete story. Acura clients cannot simply choose this package; they must also choose the AcuraWatchTM Plus Package ($1,300) and the $3,700 Technology Package. That puts the minimum price for ventilated front seats at $43,475.(1)Climate-controlled ventilated (cooled) front seats are standard on Lincoln MKC Reserve FWD, which features a $40,910 price(1) - a $2,565 price advantage over Acura RDX.

Selling Luxury

"The Turbocharged 2.3L engine in Lincoln MKC produces slightly more horsepower, while both the 2.3L and the Turbocharged 2.0L engines produce more torque than the Acura 3.5L engine. They also have lower operating costs since they don't require the more expensive premium fuel of the Acura 3.5L engine."Additionally, Lincoln MKC equipped with either engine and the Trailer Tow Package can tow up to 3,000 lbs.(2) … double the estimated towing capacity of the RDX.""With the available Technology Package, you can get a Lincoln MKC with all of the features offered in the AcuraWatch suite of technologies and come out more than $200 ahead. "With Lincoln MKC, you also get the added convenience of active park assist and Auto Start-Stop Technology. These features are not available at any cost on the 2018 Acura RDX.""For your optimal comfort, Lincoln MKC offers standard heated front seats on all of its models. The additional comfort of climate-controlled ventilated (cooled) seats is included as standard equipment on Lincoln MKC Reserve models, which feature a suggested price under $41,000.(1) Getting the same level of comfort in an Acura RDX will cost you nearly $43,500 - over $2,500 more.(1)  "The Lincoln value story is further magnified when you consider that Lincoln Pickup & Delivery(2) is included, along with the Lincoln Roadside Assistance Program, which is good for the life of the ownership experience.(3) The Acura counterpart ends after 4 years or 50,000 miles, whichever occurs first."

 
      

Comparing 2018 Lincoln MKC to 2018 Mercedes-Benz GLC 300

Mercedes-Benz replaced the boxy GLK with the curvier, longer and roomier GLC for 2016. Changes for 2017 are minimal and include a new exterior paint, Saddle Brown leather upholstery and the introduction of a Mercedes-AMG GLC 43 model powered by a 3.0L bi-turbo V6 engine producing 362 horsepower. The standard variant is powered by a 241-horsepower,  turbocharged 2.0L, four-cylinder engine paired to a nine-speed transmission. Prices start at $41,045(1) and can reach $57,245(1) for AMG GLC 43.

Competitive Perception

  1. Mercedes-Benz promotes GLC 300 as an SUV for the driving enthusiast.
  2. 2.0L turbo I-4:
    • 241 horsepower
    • 273 lb.-ft. of torque
  3. AGILITY CONTROL® standard
  4. AIR BODY CONTROL® available
  5. 3.0L bi-turbo V6:
    • 362 horsepower
    • 384 lb.-ft. of torque
  6. The GLC 300 offers a flexible interior with more leg room and more cargo room.
  7. The Mercedes-Benz name has a great deal of cache and the uninitiated believe these vehicles deliver great value for the money.

Lincoln Reality

The Turbocharged 2.0L in Lincoln MKC matches the horsepower and torque of the GLC 300 engine. For those drivers who want a more powerful engine, the Turbocharged 2.3L delivers 285 horsepower(2) and 305 lb.-ft. of torque.(2) It's available for an additional $1,140, a dramatically better value than the $14,000-plus price step between a GLC 300 4Matic and the AMG GLC 43.Lincoln MKC is also ideally equipped to deliver exceptional driving ability, thanks to such features as Torque Vectoring Control, adaptive suspension and electric power-assisted steering (EPAS).  Any statement like that should always require one to ask, "More than what?" Certainly not more than Lincoln MKC, which offers more head room (front and rear), more front leg room and more cargo capacity with the rear-row seat in place. GLC 300 also weighs more than Lincoln MKC, making it more ponderous to maneuver. Mercedes-Benz replaced the boxy GLK with the curvier, longer and roomier GLC for 2016.

Selling Luxury

"Lincoln agrees that an SUV should be sporty, and Lincoln MKC certainly delivers by offering a choice of two very powerful engines at affordable prices."Since performance is also determined by how well a vehicle handles, Lincoln MKC offers Torque Vectoring Control as standard equipment. This innovative feature improves vehicle handling under all conditions, especially in curves."(3)"When it comes to carrying both passengers and cargo, Lincoln MKC does a much better job than GLC 300. In fact, Lincoln MKC has almost 5 cu. ft. more cargo room than GLC 300."Lincoln MKC also weighs less than the GLC 300, making it much easier to maneuver." One way to keep an advertised price low is by skimping on standard equipment. For example, heated front seats are available on GLC 300 for $580. Heated rear seats cost $580 and a heated steering wheel an additional $250. Ventilated front seats are an additional $1,030. Heated and ventilated (cooled) front seats are standard equipment on Lincoln MKC Reserve. Heated rear seats and a heated steering wheel are available on Lincoln MKC Select and Reserve via the $605 Climate Package, which also includes auto high beams, rain-sensing wipers and windshield wiper de-icer."Compared to GLC 300, which features an entry-level price of $41,045,(1) Lincoln MKC costs nearly $7,000(1) less, yet offers more of the standard equipment luxury SUV buyers expect from their vehicle. "Lincoln is also the only luxury automotive manufacturer to nationally offer owners a standard vehicle Pickup & Delivery Service."(4)

 
     

Comparing 2018 Lincoln MKC to 2018 Lexus NX 300

Lexus NX is expected to undergo significant changes for 2018, including newly restyled front and rear treatments, and the rear hatch will feature foot activation. Inside, the information and entertainment screen grows by more than 3 inches (10.3 versus 7.0 for 2017), and nearly all controls feature a metallic satin finish. Lexus will replace the NX 200t name with NX 300, though it does not appear that anything else with this engine will change.

Competitive Perception

Lexus claims that the NX 300 combines design, intuitive technology and a potent turbocharged engine to takeon whatever urban adventure comes your way.

  • 2.0L Dual VVT-i I-4:
  • 235 horsepower
  • 258 lb.-ft. of torque
  • Lexus NX 300 is frequently lauded as being the best SUV for the money.
  • Lexus NX 300 delivers a copiously roomy interior.

Lincoln Reality

  • Lexus NX 300 only offers one powertrain choice and it comes up well short of either Lincoln MKC engine:
  • Turbocharged 2.0L:
  • 245 horsepower(1)
  • 275 lb.-ft. of torque(1)
  • Turbocharged 2.3L:
  • 285 horsepower(1)
  • Any way it's measured, Lincoln MKC offers superior value. Take fuel economy, for example. While the Lexus 2.0L engine has a slight edge, it requires 91+-octane premium fuel, making Lincoln MKC the better overall value. Lincoln MKC Premiere FWD is also priced $2,000(2) less than the entry-level NX 300, yet it offers a fuller range of standard equipment.

Selling Luxury

"Compared to Lexus NX 300, Lincoln MKC is lighter and more powerful. The Turbocharged 2.3L delivers 50 more horsepower and nearly 50 more lb.-ft. of torque.(1) That's a difference you will notice when the vehicle is fully loaded or during a passing maneuver.""Lincoln MKC is priced thousands less than Lexus NX 300, yet it offers such standard equipment as 18-inch aluminum wheels, driver's memory seat and heated front seats. These features are extra-cost options on Lexus NX 300. Additionally, the Lincoln Roadside Assistance Program is available for the lifetime of ownership,(3) while the Lexus coverage ends after 4 years or 48,000 miles. "The roomier Lincoln MKC makes it convenient to transport both your passengers and cargo. At 25.2 cu. ft. behind the rear row, it's over 42% larger than the cargo capacity of Lexus NX 300.""Lincoln is also the only luxury automotive manufacturer to nationally offer owners a standard vehicle Pickup & Delivery Service."(4)

Lincoln Reality

Any way it's measured, Lincoln MKC offers superior value. Take fuel economy, for example. While the Lexus 2.0L engine has a slight edge, it requires 91+-octane premium fuel, making Lincoln MKC the better overall value. Lincoln MKC Premiere FWD is also priced $2,000(2) less than the entry-level NX 300, yet it offers a fuller range of standard equipment.Perhaps Lexus uses a different measurement in determining that its NX 300 has an abundantly roomy interior. Many media reviews have noted its limited cargo capacity behind the rear seat (17.7 cu. ft.). It pales in comparison to the 25.2 cu. ft. in Lincoln MKC. Lincoln MKC also has more rear leg room and more head room (front and rear) than Lexus NX 300.


 
    

Comparing 2018 Lincoln MKC to 2018 BMW X3

BMW introduced its all-new 2018 X3 earlier this year. It features new exterior styling - including a "three-dimensional" kidney grille and fog lamps featuring hexagonal design. The wheelbase has been extended 2.2 inches, and the 2018 X3 will be the first BMW sport activity vehicle to feature an available factory-installed trailer hitch. Inside, three-zone climate control has been added and the 40/20/40 rear-seat backrests can be individually adjusted. Ventilated front seats and a panoramic moonroof are also newly available for 2018. A performance model, the M40i, is available; the first performance model in the X3 model lineup.

Competitive Perception

2018 heralds the arrival of the first-ever M Performance Automobile in the X3 model series. It's powered by a 3.0L engine producing 355 horsepower and 369 lb.-ft. of torque. The non-performance, standard engine is rated for 248 horsepower and 258 lb.-ft. of torque.The BMW X3 boasts driving technologies that ensure safety without sacrificing performance. It's networked with available Dynamic Damping Control and allows the power split between all four wheels to be constantly varied, providing the handling characteristics for which BMW is renowned.Like all BMW models, X3 is targeted at those who want to combine performance with luxury.

Lincoln Reality

BMW X3 is really only giving its client a choice of one engine: the 2.0L has slightly more horsepower and significantly less torque than the Turbocharged 2.0L in Lincoln MKC.Lincoln MKC owners who want more performance from their vehicle can opt for the Turbocharged 2.3L engine. Featuring a $1,140 price, it produces 285 horsepower(1) and 305 lb.-ft. of torque.(1)BMW has not announced pricing for the X3, but M-Series models are frequently twice as expensive as their counterparts. For example, a 2017 X5 starts at just over $57,500,(2) while the X5 M starts north of $101,000.(2)Lincoln MKC drivers save when they refuel their vehicles, as either engine can operate on 87-octane gasoline. The engines in X3 require pricier 91+-octane premium fuel.Driving technologies that ensure both driving pleasure and enhanced control are also found on Lincoln MKC and include standard electric power-assisted steering (EPAS) and standard Torque Vectoring Control. Torque Vectoring Control improves driving performance, especially in curves.(3) Lincoln MKC all-wheel drive versions also have an adaptive suspension with driver-selectable modes: Comfort, Normal or Sport. Drivers can tune the vehicle's suspension settings to match their driving preferences or road conditions.BMW has been roundly criticized for its pricing. Vehicles start well above their competitors and the prices increase as options are added. For example, the 2017 X3 sDrive (RWD) 28i features a starting MSRP of $41,045.(1) The xDrive (AWD) 28i costs an additional $2,000, and thexDrive 35i has a starting MSRP of $49,945.(1)Prices climb as one adds such features as heated front seats, heated rear seats, a heated steering wheel, front and rear park control and a rearview camera. A fully equipped xDrive 35i is nearly $62,500.(1)By comparison, 2018 Lincoln MKC Premiere FWD models start at $34,280(1) and range to $43,320(1) for Reserve AWD models. Heated front seats are standard on all models and the Climate Package, available on Select and Reserve models, includes heated rear seats, heated steering wheel, auto high beams, rain-sensing wipers and windshield wiper de-icer. It costs a mere $605.

Selling Luxury

"Unless you are willing to move up to the M model, which typically costs twice as much as the standard model, the only powertrain available in BMW X3 is a 2.0L TwinPower Turbo. It delivers slightly more horsepower and signifi cantly less torque than the Turbocharged 2.0L in Lincoln MKC."If performance and value are important to you, check out the available Turbocharged 2.3L engine in Lincoln MKC. At 285 horsepower and 305 lb.-ft. of torque, it easily outperforms the X3 2.0L engine and is available for an additional $1,140."You'll also save at the pump with Lincoln MKC, since either engine can operate on 87-octane gasoline. The engines in X3 require pricier 91+-octane premium fuel.""Lincoln MKC offers all of the driving technologies found in the BMW X3, yet it costs thousands less. Lincoln MKC also offers features unavailable on the X3, including a hands-free, foot-activated liftgate, ventilated (cooled) front seats, programmable remote start and the Lincoln Roadside Assistance Program; it's valid for the life of the ownership experience.(4)"Lincoln is also the only luxury automotive manufacturer to nationally offer owners a standard vehicle Pickup & Delivery Service." (5)"Lincoln believes value and luxury can go hand in hand. For example, heated front seats are standard in the entry Lincoln MKC Premiere, as is a Reverse Sensing System, push-button start and programmable remote start. "Comparably equip both vehicles and you will be pleasantly surprised to discover  Lincoln MKC delivers a value advantage in the thousands of dollars."


 
   
 

Comparing 2018 Lincoln MKC to 2018 Audi Q5

Audi Q5 is all new for 2018. The exterior has been extensively redesigned and now features a coupe-like roofline and pronounced wheel arches,  while the interior sports a wraparound dashboard. The 2.0L TFSI® engine - the only engine for 2018 - produces 252 horsepower and 273 lb.-ft. of torque and is paired with a seven-speed automatic. In addition to a revised front five-link suspension, the 2018 Audi Q5 features an available adaptive damping suspension. Also revised for 2018 is the brand's quattro® All-Wheel-Drive System. Audi claims it's optimized for performance and efficiency. Q5 is available in Premium, Premium Plus and Prestige. Prices start at $42,475.(1)

Competitive Perception

Audi redesigned the 2.0L TFSI engine in Q5. For 2018, it generates 252 horsepower and 273 lb.-ft. of torque. Audi claims it allows the 2018 Q5 to sprint from 0-60 mph in 5.9 seconds, more than a full second faster than its predecessor.The All-Wheel-Drive System in Lincoln MKC includes Torque Vectoring Control(3) for a controlled driving experience in all weather conditions. It also includes an adaptive suspension that continuously adjusts a host of vehicle components - including engine throttle response and steering feel - based on the driver's preferred ride quality: Normal, Comfort or SportAll Audi models, including Q5, are known for their expertly crafted interiors and upscale materials

Lincoln Reality

  • Lincoln MKC doesn't shy away from delivering the "sport" aspect of a sport utility vehicle.
  • The available Turbocharged 2.3L engine produces more horsepower (285)(2) and a great deal more torque (305)(2) than the sole engine in Audi Q5.
  • The standard Turbocharged 2.0L engine, meanwhile, delivers similar torque ratings and slightly less horsepower.
  • Both Lincoln MKC engines can operate on regular fuel, rather than the more expensive 91+-octane premium fuel required by the sole Audi engine, making Lincoln MKC engines efficient and economical.
  • Craftsmanship and upscale materials are the price of entry in the luxury SUV segment. Lincoln MKC goes beyond those attributes by also delivering exceptional value for the money.
  • An AWD Lincoln MKC Premiere is priced at $36,690.(1) Though $5,875 less than the entry-level Q5, Lincoln MKC offers heated front seats as standard equipment; Q5 owners must pay an additional $500 for this comfort feature.
  • Audi also makes its Q5 owners pay $900 for 8-way power front seats with driver's-seat memory function. Meanwhile, Lincoln MKC has a 12-way power driver's seat with 4-way power lumbar and memory as standard

Selling Luxury

  • "Lincoln MKC believes in giving its owners choices. The standard Turbocharged 2.0L engine delivers similar torque ratings as the sole 2.0L engine in Audi Q5. If performance is truly important to you, I suggest you test-drive a Lincoln MKC equipped with the available Turbocharged 2.3L engine. It delivers a great deal more horsepower and torque than the Audi engine.
  • "Additionally, note that either Lincoln MKC engine can operate on regular fuel, rather than the more expensive  91+-octane premium fuel required by the Audi engine.
  • "This makes both Lincoln MKC engine choices powerful, efficient and economical."
  • The AWD System in Lincoln MKC can provide maximum forward traction and  performance in all weather conditions. Further, Torque Vectoring Control transfers  torque on demand to the appropriate front wheel when driving through corners.(3) The result is confident handling and exceptional stability in Lincoln MKC."
  • "In addition to providing the luxury experience clients expect from vehicles in this segment, Lincoln MKC delivers value. Lincoln MKC models are priced thousands less than their Q5 counterparts, yet offer a fuller complement of standard equipment.
  • "Also, Lincoln MKC offers standard Lincoln Pickup & Delivery,(4) while the Lincoln Roadside Assistance Program is available for the lifetime of ownership;(5) the Audi coverage ends after 4 years or 50,000 miles."
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